How to optimize your editorial copy

No more free access to Google Adwords, that’s the news Google released mid-May. On the bright side, no more boring, ugly spreadsheets that were giving zero search volume for the best long-tail keywords anyway. On the other side, it was sometimes reassuring to have one more tool to confirm some hunches and feeling like our choices were being validated. But they are plenty of other useful tools out there.
In any case, this is another sign that the keyword-only approach is outdated. Using research and your best judgment is still the best way to go. Continue reading “How to optimize your editorial copy”