Category: CSR

  • Responsible content: anti-greenwashing tips

    Responsible content: anti-greenwashing tips

    If you were writing marketing material about “women empowerment”, would you put kitchen utensils and a manicure kit as illustrations? 🥄🥘💅 Old & cliché, isn’t it? 🧐 So why do most people systematically put trees, ferns and little rabbits frolicking in the grass as soon as we communicate on eco-friendly matters and CSR? 🌳🌿🐇 As…