Thoughts and Insights
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Dear translator, here is a hint: you’re probably a good copywriter, you just don’t know it yet. What is the most essential, basic, all important skill for a translator? Speaking many languages? Mastering all CAT tools? Come on, you know…
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5 tips to better manage freelancers
If you are an employee managing projects involving independent contractors, there are a few aspects to keep in mind to curate a nice collaboration. Here are a few pieces of advice about how to best manage partnerships with freelancers. 1/…
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What is transcreation?
Perspective shifts influence perceived value In short: Transcreation means changing what is actually being said to match the culture of your targeted audience, their interests, their habits… Every good translation requires some adaptation, like changing some adjectives to reflect the…
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Responsible content: anti-greenwashing tips
If you were writing marketing material about “women empowerment”, would you put kitchen utensils and a manicure kit as illustrations? 🥄🥘💅 Old & cliché, isn’t it? 🧐 So why do most people systematically put trees, ferns and little rabbits frolicking…
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Calculating the ROI of an online presence
The Return On Investment calculation answers the question: How much money do I get back relative to what I invest?It’s performed over a fixed timescale, such as a year. The simplicity of the calculation means it’s suited to investments whose…