Category: Translation

  • Translator test : are you also a writer?

    Translator test : are you also a writer?

    Dear translator, here is a hint: you’re probably a good copywriter, you just don’t know it yet. What is the most essential, basic, all important skill for a translator? Speaking many languages? Mastering all CAT tools? Come on, you know the answer: the translator can write in his/her native language. Question 1: Are you a…

  • What is transcreation?

    What is transcreation?

    Perspective shifts influence perceived value In short: Transcreation means changing what is actually being said to match the culture of your targeted audience, their interests, their habits… Every good translation requires some adaptation, like changing some adjectives to reflect the right tone in your language, rearranging the sentence structure to have a natural flow, or…