Category: ROI

Spoiler alert: yes, totally! “Mentions”, the new holy grail? Some SEOs and digital experts are now incorporating “mentions” in their mix of Key Performance Indicators (KPIs). Usual KPIs in SEO are impressions (number of times your web page appears in search results), position on the Search Engine Result Page (SERP), click-through rate (ratio of users…

The Return On Investment calculation answers the question: How much money do I get back relative to what I invest?It’s performed over a fixed timescale, such as a year. The simplicity of the calculation means it’s suited to investments whose outcome and value are uncertain. It gives a rough idea rather than an exact figure.…